MENTOR // Patrick Hanlon’s Bio
Patrick is the founder of Thinktopia®, an entrepreneur and a guardian angel of social communities for startups, organizations and Fortune 100 companies around the world. He has been looking at brands as communities for nearly 20 years. Whether you call them tribes, cults, fans, citizens or the ‘brand called you,’ user communities dictate your future. Today, your product is the Big Idea. We no longer market products, we build communities of users around them.
His book “Primal Branding” is a cult classic and required reading within YouTube. His new book “The Social Code” is about how to design social communities so passionate about your success, they create it themselves. He’s a contributor to Forbes, Inc., Medium, and more.