Read to Kids wins the mBillionth Award and Celebrates a Milestone
Read to Kids Pilot Reaches 200,000 Households
Two years ago, as part of Project Literacy, Pearson and Worldreader joined forces to try something unprecedented: using mobile phones to get entire communities to read with their kids. We set the ambitious goal of reaching 200,000 families in and around Delhi, India over the course of the pilot we coined Read to Kids. Last month, we met that goal.
In addition to reaching this milestone, we heard the news that the Read to Kids pilot program has been awarded the 2017 mBillionth Award in the Learning and Education category. The award—which recognizes excellence in mobile communications across South Asia and is given out every year by the Digital Empowerment Foundation—affirmed what we have seen in the early results of the program—access via mobile phones can bring books into the lives of hundreds of thousands of children.
With the help of Project Literacy, Pearson's flagship social impact program, Read to Kids supports children’s literacy development by providing access to digital books on any data enabled mobile phone and by encouraging parents and caregivers to spend time reading with their young children. Excitingly, what began as a pilot and is now growing into a signature program available in other countries including conflict impacted communities. Read to Kids is now expanding to the Syrian crisis and aims to reach another 50,000 refugees and host families in Jordan. Read the full story here.7 Aug 2017 - 10:15